Imagine when the book will be opened. Is it meant to feel celebratory, calm, curious or reassuring? Is the intended pleasure a one-day surprise, a repeatable bedtime read or a shared adventure? That job is more useful than choosing a cover colour or chasing the largest number of personalisation fields.
A birthday story should work as a story after the wrapping paper is gone. A bedtime story should have a tone you would willingly revisit. An adventure should give the child a meaningful part in what happens, not merely place a name on the first page.
